The Story Behind the Intelligence...
From Lagos to a global client base
MarkMonitor Consulting LLC was built on a single conviction: the most important decisions about African markets should be made by people who are actually in them. For more than 15 years we have operated across Nigeria, Ghana, Kenya, Cameroon, and the Benin Republic. MarkMonitor Consulting LLC is formally incorporated in North Carolina, USA, and an active UK-based partnership was formed to extend our advisory reach into European and global markets.
Today we serve clients in the UK, Europe, the United States, the Middle East, and Africa. We have worked with organizations across agriculture, consumer packaged goods, food and beverage, beauty and wellness, finance, mining, and FMCG, impacting 50+ brands and businesses. Our clients have included AshakaCem PLC, Lafarge Nigeria PLC, PRI Prodis Ltd, Context Global Network, and Resourced Inc USA
Our Mission
“To deliver expert analysis and advice rooted in comprehensive, data-driven market research, empowering businesses and investors worldwide to establish, consolidate, or broaden their presence in Sub-Saharan Africa”
Our Vission
“To be the world’s most trusted source of on-the-ground market intelligence for anyone serious about Sub-Saharan Africa.”
Founded in Lagos, Nigeria
2011
We opened our doors in Lagos with a clear conviction: to provide the raw, unfiltered, on-the-ground intelligence that global investors and local businesses needed to navigate Sub-Saharan Africa successfully.
Expanding the Footprint
2016
Growth didn’t stop at Nigeria. We actively built a massive, reliable network of fieldwork partners and local experts across Ghana, Kenya, Cameroon, and Benin which gives us real-time capabilities across the region
A Global Gateway
2026
To better serve our international clients and bridge the gap between global strategy and African execution, we officially expanded our footprint into the United States with our North Carolina headquarters.
Meet our Team
Founder & Managing Partner
Dolapo Akinola-Omojola
Dolapo is a market intelligence strategist and the founder of MarkMonitor Consulting LLC, with close to two decades of hands-on experience operating across Sub-Saharan African markets. She has led research engagements across Nigeria, Ghana, Kenya, Cameroon, and the Benin Republic, serving clients in CPG, agriculture, food and beverage, finance, mining, and FMCG. Her approach is built on the belief that credible intelligence must be collected in the field, not assembled from a desk. She holds deep expertise in primary research methodology, consumer behaviour analysis, market risk assessment, and on-ground due diligence. She has built a regional SME network that underpins the firm’s fieldwork capability across five countries.
Managing Partner
Temitope Odetunde
Temitope is a marketing research professional and consumer behaviour specialist with a track record spanning strategic research, digital analytics, and evidence-led insight across NGO, agricultural, and retail sectors. With hands-on experience in consumer research and digital analytics, Temitope supports organisations in building evidence-based strategies that are both commercially grounded and contextually informed. Based in the United
Kingdom, he also anchors the firm’s growing international advisory presence and partnership development.
And Our voice of Our Impact is:
Direct
We skip the fluff and corporate padding. You get raw, honest market realities and direct answers
Specific
We give raw, honest market realities and direct answers, giving you the clarity needed to make high-stakes decisions instantly
Expert
We combine high-level strategic alignment with real-time field data to keep your business ahead of regional shifts.
Client First
We focus on what you get the intelligence that reflects how these markets actually work.