The Story Behind the Intelligence...
From Lagos to a Global Client Base
Built on the belief that African market decisions should be made by people in them. For 15+ years we’ve operated from Lagos across Nigeria, Ghana, Kenya, Cameroon, and Benin Republic. Now incorporated in North Carolina, USA, with a UK partnership, we serve clients across Europe, the U.S., Middle East, East and Africa in agriculture, FMCG, food & beverage, beauty, finance, and mining — impacting 50+ brands including Lafarge Nigeria, AshakaCem, and Context Global Network.
Our Mission
“To deliver expert analysis and advice rooted in comprehensive, data-driven market research, empowering businesses and investors worldwide to establish, consolidate, or broaden their presence in Sub-Saharan Africa”
Our Vision
“To be the world’s most trusted source of on-the-ground market intelligence for anyone serious about Sub-Saharan Africa.”
Over a Decade of On-The-Ground Presence
Inception & Local Market Entry
We opened our doors in Lagos with a clear conviction: to provide the raw, unfiltered, on-the-ground intelligence that global investors and local businesses needed to navigate Sub-Saharan Africa successfully.
Expanding the Footprint
5+ Years of Regional Scale
Growth didn’t stop at Nigeria. We actively built a massive, reliable network of fieldwork partners and local experts across Ghana, Kenya, Cameroon, and Benin which gives us real-time capabilities across the region
A Global Gateway
15+ Years in Operation
To better serve our international clients and bridge the gap between global strategy and African execution, we officially expanded our footprint into the United States.
Meet our Team
Founder & Managing Partner
Dolapo Akinola-Omojola
Dolapo is a market intelligence strategist and founder of MarkMonitor Consulting LLC, with close to two decades of hands-on experience across Sub-Saharan African markets. She has led research engagements across Nigeria, Ghana, Kenya, Cameroon, and the Benin Republic, serving clients across CPG, agriculture, food and beverage, finance, mining, and FMCG. Her work combines primary research, consumer behaviour analysis, market risk assessment, and on-ground due diligence, supported by a regional SME network across five countries.
Managing Partner
Temitope Odetunde
Temitope is a marketing research professional and consumer behaviour specialist with a track record spanning strategic research, digital analytics, and evidence-led insight across NGO, agricultural, and retail sectors. With hands-on experience in consumer research and digital analytics, Temitope supports organizations in building evidence-based strategies that are both commercially grounded and contextually informed. Based in the United Kingdom, he also anchors the firm’s growing international advisory presence and partnership development.
And Our voice of Our Impact is:
Direct
We skip the fluff and corporate padding. You get raw, honest market realities and direct answers
Specific
We give raw, honest market realities and direct answers, giving you the clarity needed to make high-stakes decisions instantly
Expert
We combine high-level strategic alignment with real-time field data to keep your business ahead of regional shifts.
Client First
We focus on what you get the intelligence that reflects how these markets actually work.