We do not advise from a distance. We operate in the markets. That is the difference.
Our Mission
To deliver expert analysis and advice rooted in comprehensive, data-driven market research, empowering businesses and investors worldwide to establish, consolidate, or broaden their presence in Sub-Saharan Africa.
Our Vission
To be the world’s most trusted source of on-the-ground market intelligence for anyone serious about Sub-Saharan Africa.
From Lagos to a global client base
MarkMonitor Consulting was founded in 2011 in Lagos, Nigeria. In the decade since, we have worked with organisations across manufacturing, industrial, media, international development, and financial services, impacting 50+ brands and businesses. Our clients have included AshakaCem PLC, Lafarge Nigeria PLC, PRI Prodis Ltd, Context Global Network, and Resourced Inc USA.
Today, MarkMonitor serves a global client base. Working in partnership with colleagues in the UK and across the globe, we bring both on-the-ground African market expertise and an internationally oriented advisory perspective
Founded in Lagos, Nigeria
2011
We opened our doors in Lagos with a clear conviction: to provide the raw, unfiltered, on-the-ground intelligence that global investors and local businesses needed to navigate Sub-Saharan Africa successfully.
Expanding the Footprint
2016
Growth didn’t stop at Nigeria. We actively built a massive, reliable network of fieldwork partners and local experts across Ghana, Kenya, Cameroon, and Benin which gives us real-time capabilities across the region
A Global Gateway
2026
To better serve our international clients and bridge the gap between global strategy and African execution, we officially expanded our footprint into the United States with our North Carolina headquarters.
Meet our Team
Founder & Managing Partner
Dolapo Akinola-Omojola
Dolapo is a market intelligence strategist and founder of MarkMonitor Consulting LLC with 15+ years of hands-on experience operating across Sub-Saharan African markets. She has led research engagements across Nigeria, Ghana, Kenya, Cameroon, and Benin Republic.
Managing Partner
Temitope Odetunde
Temitope is a marketing research professional and consumer behaviour specialist with a track record spanning strategic research, digital analytics, and evidence-led insight across NGO, agricultural, and retail sectors — three industries central to MarkMonitor Consulting’s active client base.
He is currently a PhD doctoral researcher in the United Kingdom, where his work examines the intersection of digital technologies and consumer behaviour.
And Our voice of Our Impact is:
Direct
We skip the fluff and corporate padding. You get raw, honest market realities and direct answers
Specific
We give raw, honest market realities and direct answers, giving you the clarity needed to make high-stakes decisions instantly
Expert
We combine high-level strategic alignment with real-time field data to keep your business ahead of regional shifts.
Client First
We focus on what you get the intelligence that reflects how these markets actually work.