#Strategy- Why we need insights for strategy. August 3, 2018

#Strategy- Why we need insights for strategy.

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As a strategic insights expert I have seen a lot of organizations talk about strategy like this is the only thing senior executives are called to do when they sit in meetings behind closed doors for hours. At the end of these countless hours of meetings, arguments and deliberations, the real decisions end up being […]

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#Business Diagnosis Series 101- Venturing into business for profit (Part 1) October 9, 2017

#Business Diagnosis Series 101- Venturing into business for profit (Part 1)

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For many people who claim to be in business, they usually say they are in business for selfless reasons. So one finds a lot of so called philanthropic businesses around who claim to be adding value to the society but in actual sense the reality shows that the main goal is to make money by […]

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# Consumer Insights & the innovation challenge- 6 Tips To getting it Right June 9, 2017

# Consumer Insights & the innovation challenge- 6 Tips To getting it Right

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Many times as brand managers we launch new products or service without consumer insights only for us to find out that our market positioning was wrong all along because we did not do the needful before launching the product. ┬áSo what really went wrong? Was it the product or did we just not get the […]

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