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For many people who claim to be in business, they usually say they are in business for selfless reasons. So one finds a lot of so called philanthropic businesses around who claim to be adding value to the society but in actual sense the reality shows that the main goal is to make money by […]
Read moreMany times as brand managers we launch new products or service without consumer insights only for us to find out that our market positioning was wrong all along because we did not do the needful before launching the product. So what really went wrong? Was it the product or did we just not get the […]
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